Presentation points


I hate bullet points, but here’s a bulleted list of important points in developing a presentation.

  • Capture their imaginations and their wallets will follow!
  • One thought or point per slide!
  • Know your audience! Can be good to start with a relevant question like “how many of you use iPads?”
  • Don’t waste time introducing yourself – get to the presentation ASAP
  • Take questions as they are asked; audience engagement and dialog are important
  • With related points, such as data, use builds, don’t use multiple bullet points on a single slide
  • Don’t hand out copies of your presentation in advance, it will only encourage audience to read ahead
  • Let the audience know that copies will be made available afterwards via email, web site, etc
  • Avoid business jargon and buzzwords – aim for 9th grade reading level – plain English words
  • Graphics should illustrate and enhance what you are saying NOT reiterate it
  • People can only remember 7 items, thus the original 7 digit phone number
  • Focus on what the 3 takeaways from the presentation are; one of which should be a call to action
  • It’s not the number of slides that is important it’s the amount of time you have to present
  • Allow enough time for Q and A, if permitted
  • Number the sides for reference
  • Include your contact info!
  • Include date and audience
  • Video your presentation if possible
  • Practice so you can deliver it from memory without having to refer to notes
  • Avoid bullet points
  • Minimize text
    • provide examples
    • tell stories
    • present data
    • illustrate points with charts and graphs, photos & video
    • credit third part sources
    • provide evidence, not just assertions
  • Most important slides are the first and last!
  • Leave the last slide with call to action and contact info up on the screen
  • Nothing wrong with hand drawn diagrams
  • Test your presentation on people who are totally unfamiliar with your business

Author: Mentorphile

Mentor, coach, and advisor to entrepreneurs, small businesses, and non-profit organizations. General manager with significant experience in both for-profit and non-profit organizations. Focus on media and information. On founding team of four venture-backed companies. Currently Chairman of Popsleuth, Inc., maker of the Endorfyn app for keeping fans updated on new stuff from their favorite artists.

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