Guy Kawasaki – The Art of the Start


I missed seeing Guy when he was the software evangelist for the Mac at Apple and came by Software Arts to persuade us to develop VisiCalc for the Mac. But he’s made a great career out of his time at Apple – saw him on TV just the other day talking about Apple and its future. And one thing I like about Guy, he’s the first one to say that about himself.

Years later I met him when I started Throughline, Inc. and one of our investors was Silicon Valley Bank – the bank for startups in the Valley. Little did I know at the time, but Guy was somehow, someway consulting to SVB and SVB had it’s own internal program that was very similar to Throughline. Throughline ended up getting folded into that program.

But enough about ancient history, let’s go into the somewhat more recent past where Guy has become a very prolific author – and a very good one.

The one book of his I recommend to novice entrepreneurs is The Art of the Start.:  The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, written in 2004!

Guess what?! Going to Amazon to get the link I see that Guy has updated the book! And he now has a co-author : The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki and Lindsey Filby, published in 2015.

So let me emend this post on the fly and recommend The Art of the Start 2.0. Guy writes, clearly, concisely, honestly, and humorously . And having spent a lifetime in the Valley as Apple employee, entrepreneur, venture capitalist, and probably more, he writes very knowledgeably as well. Perhaps why the book gets 5 stars from 179 reviews on Amazon.

What more can I saw? Buy it, read it and you might even go on to reading some of his other books as well, like Enchantment: The Art of Changing Hearts, Minds, and Actions.

Then check out Amazon’s Guy Kawasaki page.


Author: Mentorphile

Mentor, coach, and advisor to entrepreneurs, small businesses, and non-profit organizations. General manager with significant experience in both for-profit and non-profit organizations. Focus on media and information. On founding team of four venture-backed companies. Currently Chairman of Popsleuth, Inc., maker of the Endorfyn app for keeping fans updated on new stuff from their favorite artists.

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