Homework is not just for kids

I’ve found the practice of assigning homework in various contexts to be a very powerful way of learning about people, their capabilities, and their work habits. In hiring I often would ask candidates to prepare something relevant to the job they were applying for. This is now common practice, but I was doing it in the late ’80’s.

But it’s useful to entrepreneurs as well. In the process of customer development you will likely meet many people who are wildly enthusiastic about your project, some to the degree that they’d like to work with you in some way. Here’s where homework assignments can separate the wheat from the chaff. For example, if someone is angling to work with you as a marketeer – be it as a consultant, volunteer or full time employee – homework can help in your go no-go decision. You might task that person with coming up with a pricing strategy for your enterprise software and then recommend different pricing models, such as per machine, per user, per site, freemium, etc.

If they deliver on time that’s a good indicator. If what they deliver is useful, even better.  But if they fail to deliver or are very late or if what is delivers is not up to snuff, that’s very valuable information too.

It’s the rare person who would buy a car without a test drive. So test drive potential volunteers, interns, consultants, employees, et al. Hopefully you will both enjoy the ride and you’ll at least rent the car, if not buy it.

Author: Mentorphile

Mentor, coach, and advisor to entrepreneurs, small businesses, and non-profit organizations. General manager with significant experience in both for-profit and non-profit organizations. Focus on media and information. On founding team of four venture-backed companies. Currently Chairman of Popsleuth, Inc., maker of the Endorfyn app for keeping fans updated on new stuff from their favorite artists.

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