Why you?

The three most important elements in presenting a company are: what problem are you solving for whom? What is your solution? and Why are you the person or team to do it?

I’m finding, especially with the non-profits organizations (NPOs) that I’m just starting to mentor that they often tend to forget question three.

As a social impact or benefit entrepreneur your bio is a very important part of any marking communications: from LinkedIn, to a one-page executive summary, to a full blown pitch deck. Don’t sell yourself short. As my mother used to tell me, if you won’t toot your own horn, who will?  (Actually I played the trumpet in those days so ..) The key, as it is in many contexts is relevancy. Where you went to school is not likely to be relevant unless you are head of a healthcare NPO and you went to medical school. Most important are:

  1. your accomplishments
  2. your expertise
  3. your experience
  4. why you are passionate about this project

Bios short be short profiles, not resumes. Just the highlights. The goal is to make it clear that if the audience buys into the problem, buys into your solution, they then buy into you. Otherwise they may say thanks, great idea but we don’t think you’re quite the right person for it and they go find someone else who they think is.

Author: Mentorphile

Mentor, coach, and advisor to entrepreneurs, small businesses, and non-profit organizations. General manager with significant experience in both for-profit and non-profit organizations. Focus on media and information. On founding team of four venture-backed companies. Currently Chairman of Popsleuth, Inc., maker of the Endorfyn app for keeping fans updated on new stuff from their favorite artists.

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