Mentorship: advocating for a better relationship How a company full of great advocates creates an ever better people culture

Richard Banfield, CEO of Fresh Tilled Soil, a leading design firm in the Boston area, kindly sent me this article. While its focus is on mentors inside a company – the author terms them “advocates” – many of the principles of mentoring  he outlines apply to those of us who mentor multiple companies.

Mike Auraz, the author of the article, concludes the piece on the value of mentorship:

But, when it’s  [mentoring] done right, it creates an incredibly virtuous cycle for both the organization and the people who inhabit it. It creates a thriving culture of high-performers, who are fulfilled and engaged by their work, and who get better and better at an exponential pace. It’s the secret ingredient that makes great workplaces great.

Author: Mentorphile

Mentor, coach, and advisor to entrepreneurs, small businesses, and non-profit organizations. General manager with significant experience in both for-profit and non-profit organizations. Focus on media and information. On founding team of four venture-backed companies. Currently Chairman of Popsleuth, Inc., maker of the Endorfyn app for keeping fans updated on new stuff from their favorite artists.

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