“Reading is essential” – Drew Houston

The interview with Drew Houston, founder of DropBox, in today’s New York Times is worthwhile reading, but this particular paragraph stuck out to me:

Reading has been essential. I have always wondered why people put so much energy into trying to have coffee with some famous entrepreneur when reading a book is like getting many hours of their most crystallized thoughts.

Anyone who knows anything about Bill Gates knows he’s a voracious readers. Many entrepreneurs are. But I thought Drew was very wise in advising people to put their energies into reading the collective wisdom of people like Brad Feld, Guy Kawasaki, and John Maeda and many astute bloggers like Fred Wilson, rather than trying to get meetings with them.

My only caveat about books – having been in the publishing industry,  I know how long it takes most publishers to proof read, copy edit, type set, print and finally publish a book. In today’s fast moving world a book may well contain out of date material by the time it’s published.

But authors do issue new editions – The Presentation Secrets of Steve Jobs by Carmine Gallo is out in a second edition with new material. So make sure to read that one rather than the first edition.

And of course there are the classics, like Greg Moore’s Crossing the Chasm – must reading for entrepreneurs.


Author: Mentorphile

Mentor, coach, and advisor to entrepreneurs, small businesses, and non-profit organizations. General manager with significant experience in both for-profit and non-profit organizations. Focus on media and information. On founding team of four venture-backed companies. Currently Chairman of Popsleuth, Inc., maker of the Endorfyn app for keeping fans updated on new stuff from their favorite artists.

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