Keeping your angel investors in the loop

There’s an excellent article 5 Rules for Building a Great Relationship With an Angel Investor by Rohan Ayyar in Fortune magazine.

His rule #1 is “Keep them in the loop”. Years ago my friend and former colleague Kevin Donahue had many, many angel investors and found he was answering the same types of questions constantly.

So being a developer, he quickly put together a password protected web site and posted all his companies’ vital information regularly, mainly sales and financial data, but also milestones achieved and other information of interest to his investors. This saved Kevin a lot of time fielding phone calls and the investors were happy as well; they could take their time looking at the latest sales report or whatever interested them and only have to call or email Kevin if they had a question.

I’d advise any startup with multiple angels to emulate Kevin’s model, which with today’s tools is even easier, to not only keep your angel investors “in the loop” but your employees as well.

Author: Mentorphile

Mentor, coach, and advisor to entrepreneurs, small businesses, and non-profit organizations. General manager with significant experience in both for-profit and non-profit organizations. Focus on media and information. On founding team of four venture-backed companies. Currently Chairman of Popsleuth, Inc., maker of the Endorfyn app for keeping fans updated on new stuff from their favorite artists. View all posts by Mentorphile