As the saying goes, “Great minds think alike.” Not sure that it’s really true, but in any event I actually wrote two posts on Mentorphile based on the same saying, A picture is worth a thousand words:
But Tom and David Kelly of Ideo fame’s article “If a picture is worth 1000 words, a prototype is worth 1000 meetings.” still has some valuable points for founders doing pitches. (And if you are not familiar with Ideo, they are a global design firm – check out their site.
Given how important design has become I recommend all founder’s learn at least the rudiments of design. Here are some valuable words of advice from the article:
Getting early feedback and making updates in a prototype is much convenient and almost takes no cost as compared to making changes in an implemented system. and
Without a prototype, it’s only a concept. It can be difficult to get a potential client to commit to the purchase of a concept. –Steve Upton